Christian book publishing is booming.
And as Christians continue to flock to the market, the numbers are growing.
The American Booksellers Association (ABA) says it expects the Christian book market to reach $7.4 billion by 2019.
That’s up from $6.9 billion last year.
The Bible Belt is also thriving, as more Christians find out that books are not only accessible, but are a way to share information, engage in discussions, and learn.
“Books are a fantastic way to engage with your peers and the community, to help you connect and build community,” says ABA spokesperson Karen Bower.
“We believe there’s a place for Christian book sales, and we encourage all Christians to start one.”
Bower says it’s not just books that are making the rounds in the Bible Belt, either.
The Bible Belt includes more than 300 million books, according to the ABA.
And many of those are in hardcover format.
The ABA estimates there are nearly 2.4 million Christians in the Christian Bible Belt.
That’s an increase of 1 million from 2015, and 1.3 million from 2010.
Bower and her fellow booksellers are hoping for a bump in sales, but she says there’s no guarantee it will happen.
Bowers says she doesn’t believe the increase in Christian bookseller numbers is due to increased visibility in the industry.
“It’s all part of the same story,” she says.
“This is an emerging industry and this is what the Bible belt is all about.
It’s about connecting, sharing, learning.”
Bowers and other booksellors say it’s important for Christians to find ways to share their experiences.
“As Christians, we are always looking for ways to connect and connect with our community, learn more about ourselves, and build our own personal connection,” Bower says.